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A 6-week Transformative Course for R+ Dog Trainers Who Realize Understanding People is the Missing Link to Helping More Dogs

Inside "It’s People-ly Out There," you’ll learn how to confidently read your clients so you can adapt your communication to fit the human on the other end of the leash, you unlock better compliance, smoother sessions, and less second-guessing. And their dogs finally get the help they need.

August 1 – September 5, 2025 | Fridays at 11am Eastern (US)

Does this sound familiar?

  • You feel like you’re constantly re-explaining things to clients
  • You get ghosted after consults, even though you know you're great at what you do
  • You’re burned out from trying to carry every conversation and wish people would just get it
  • You want to be known as the trainer who “just gets it” — and gets results, every time
  • You want clients that are fully compliant with your professional recommendations
  • You want clients to love you so much they send every friend your way!

You became a dog trainer to help dogs — but let’s be real: the hardest part of the job? The people!

This course is designed to change that.

Inside It’s People-ly Out There, you’ll learn how to confidently read your clients — both before they sign on and after you start working together — so you can: 

  • Make your sales calls easier and more effective 
  • Set clients up for long-term success 
  • Get faster, more consistent training results 
  • And build a reputation that keeps your schedule full


When you know how to adapt your communication to fit the human on the other end of the leash, you unlock better buy-in, smoother sessions, and less second-guessing. 

Because when people feel seen and understood? They show up. They follow through. And their dogs finally get the help they need.

You want more of this...

  • More “Yes” on Consult Calls

    Understand what each client needs to feel confident and committed — so your offers land and your bookings rise.

  • Better Client Retention

    No more early dropouts. Clients feel seen, understood, and supported — which means they stay engaged and finish strong. 

  • Fewer Repeated Explanations

    Say it once — and have it stick. You’ll learn how to deliver information in the way each client processes best.

  • Faster Dog Training Results

    When people follow through with consistency, the dogs make progress. Less backsliding. More wins. Happier clients.

  • More Referrals, Easier Marketing

    Clients who feel understood don’t just love you — they talk about you. Mastering the people work fuels word-of-mouth and glowing testimonials.

  • Less Burnout, More Confidence

    You’ll stop carrying the weight of every interaction and learn how to shift responsibility back to the client — without guilt. That means less frustration and more joy in your work again.

Registration is Open

Doors Close July 28, 2025

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Choose How You'd Like to Register

  • $147.00

    "It’s People-ly Out There" by Maria Stouffer

    Register as a CORE Participant:
    - Access All Course Lectures & Materials
    - Live Course Calls
    - Receive Live Instructor feedback on Calls
    - Lifetime Access to Recordings
    Register for CORE

  • $247.00

    "It’s People-ly Out There" by Maria Stouffer

    Register as a PLUS Participant:
    - Everything in CORE and...
    - 60 Days of Private Instructor Coaching via Email
    Register for PLUS

  • $347.00

    "It’s People-ly Out There" by Maria Stouffer

    Register as a PRO Participant:
    - Everything in PLUS and...
    - 2 Private Coaching Calls with Instructor (120 Days to Use)
    Register for PRO

Course Instructor

Owner of Full Potential Dog Training | CATCH Mentor | APDT-I Member Maria Stouffer

Maria Stouffer brings over two decades of people-focused experience from the sports and entertainment world into the dog training industry. As the founder of Full Potential Dog Training, Training Director at Playful Pups Retreat, a CATCH Mentor, and APDT-I member, Maria blends communication expertise with canine behavior to elevate results for both dogs and their humans.

Her background includes studies in Steven Covey’s 7 Habits of Highly Effective People, Florence Littauer’s Personality Plus Course, and How to Win Friends and Influence People—forming the foundation of her proven, real-world approach to client communication. After fostering pit bulls for eight years, Maria built a thriving, 100% referral-based business known for transforming lives.

Now, she's sharing the people skills behind her success with trainers worldwide—helping them better understand clients, resolve miscommunications, and get lasting results. In this course, you’ll learn her proven human-decoding system you’ll be able to use to help more dogs.

What's in this Course?

    1. Welcome to The Modern Dog Trainer Center for Excellence

    2. Welcome Packet | About Maria and This Course

    3. Pre-Course Work: Personality Assessment

    4. Call Schedule & Zoom Link

    5. Week 1 - Intro to Personalities

What's Included?

  • Decoding Clients System
  • Personality Types Printable Toolkit
  • Lifetime Access to Recordings

This Course Will Transform Your Work

  • Live Q&A & Role-Play: Practice Maria’s proven scripts in real time and get instant feedback

  • Certificate of Completion: Showcase your people-skills mastery and stand out in referrals

  • Stronger Compliance & Retention: Clients actually follow through—so dogs get the help they need

  • Less Burnout, More Joy: Empowering clients to take ownership without guilt, freeing you to focus on training

  • Built for Referrals: Maria’s methods have powered a 100% referral-based business—now it’s your turn


Course Details:
📅 Aug 1–Sept 5, Fridays at 11 am ET
💻 6 live calls with lecture, interactive role-plays, and Q&A
🎟 Only 20 spots available—doors close July 28 at midnight


FAQ

  • Is this only for dog trainers?

    While designed for dog trainers, the communication principles work for any pet service-based business working with clients. Dog trainers will get the most value since all examples and practice scenarios focus on training situations, but pet sitters, groomers, or other pet professionals may find it helpful too.

  • What if I'm not good with technology?

    No worries! The course is hosted on a simple, user-friendly platform. If you can watch YouTube videos, you can take this course. Live calls are hosted on easy to access Zoom links.

  • Will there be other courses offered?

    Make sure you are on our mailing list to be the first to know when new courses launch!

  • What's the refund policy?

    Please enroll in programs, courses, products, and services with intention. Do so from a place of purpose, belief, commitment, and decision. Client is not entitled to a refund or chargeback, regardless of results. Your satisfaction with any of our Programs, Products, or Services is important to us, but because of the extensive time, effort, preparation and care that goes into creating and/or providing our Programs, we have a no refund policy.
    Please read all our terms and conditions on our website: Terms & Conditions

  • Will I get any CEUs with this course?

    Yes! The CCPDT has approved 6 CEUs for trainers that take this course. It's People-ly Out There from 2025-08-01 to 2025-09-05 has been approved for 6 CEUs (6.00 Knowledge and 0.00 Skills) for trainers pursuing or renewing their CPDT-KA.